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Benefits of Using a Distributor for your Food or Beverage Product

As a maker of a food product, you know how good your product is. So, consumers, retailers, restaurants, or your potential customers will also know, right? Wrong. Having a great product is not enough in the current global marketplace-although crucial to your business success, the quality of your product is simply the starting point. From there, the ability to effectively distribute your product is the most critical next step. Although some product producers may prefer a limited delivery of their product, those looking to sell in a larger arena may benefit from using a food distributor, importer, or both.

Economies of Scale
It is worthwhile to evaluate the business cost of using a distributor against the potential revenue an increased distribution will deliver. Food distributors have infrastructure in place to receive, store, and deliver your product-generally on a very large scale. For that reason, you can likely leverage that infrastructure for your own benefit at a fraction of the cost to duplicate it. Distributors have extensive channels in place where they deliver to retailers and other points of sale for food products. Using a distributor allows you to reach these distribution sites without having to establish business relationships with each source. If you want to sell your product internationally, food importers offer similar services to enable your product to reach foreign markets.

Business Expertise through Partnership
Distributors have representatives to work with individual product producers. Representatives can help you establish the right distribution strategy to meet your business objectives. Distributors can vary by their size, resources and delivery channels. It is recommended you meet with several company representatives to find the one that is right for your business. Your distribution representative can be an important partner in helping you understand what, where and how to most successfully distribute your product.

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